Reach is a metric used in social media marketing that tells you the number of unique people that have seen a post or piece of content from your profile on a social media platform.
In other words, the number of eyes that have seen the post once. Reach is one of the fundamental metrics in social media and one of the most important factors that determine the potential engagement rate of a post and any ROI downstream.
Think of your social media pages as digital storefronts for your business. Reach is like the number of people that walk by your store and read the signs in the window. People have to know about your store before they walk in and buy something. Reach can be of two types: Organic Reach and Paid Reach. We will cover these and other terms in detail soon so keep an eye out for future WikiRealty Word of the Week installments!